Even though you shouldn’t have to deal with it, credit card fraud is something that all business owners have to suffer from. And the bigger you get, the more you’ll have to deal with it. There are ways to reduce credit card fraud, but you’ll never be able to get rid of it completely.
When fighting back against credit card fraud, your first plan should be to be able to recognize credit card red flags and have processes set in place for each. Your POS and/or online gateway should take care of most automatic flags, but it’s good to be aware of them so you can customize your responses if need be.
Unfortunately, no one entirely escapes from credit card fraud, BUT there are some industries who are victimized much more frequently than other industries. If you have a business in or sell any of these products, you need to take extra precaution against fraud:
And while it’s more common for fraud to occur online, these industries are affected both in-store and online.
So what are the most common signs of fraud, and how can we detect online fraud and in-store fraud?
Below are 22 examples of typical (but not absolute) signs of credit card fraud. I’d take note of which signs are most relevant to your business and talk through with your POS provider to determine how the system reacts to these situations. The idea to strike that balance between protection and customer convenience. You don’t want to get scammed, but you also don’t want to turn away a big ticket customer due to annoying payment processes!
#1 – Large Orders
Example: If someone orders a quantity that was way over the usual, make sure to follow up about that order. E.g. say you’re an online clothing store, and your average buyer buys 3 shirts but an order comes through for 54… it’s best to have your system set up to flag this transaction and then reach out directly to the customer.
#2 – Ordering the same product in tons of sizes and colors.
Example: If someone orders the same shirt in 6 sizes and all different colors, that’s a weird order — especially if you aren’t a bulk t-shirt organization.
#3 – Big ticket items
Example: You only offer one $2,000 item and three orders come through from an out-of-state card.
#4 – Large orders with multiple payment cards
Example: Someone puts in a high quantity orders back-to-back with the same name and email but 3 separate credit cards.
#5 – Same address but different cards across multiple orders.
Example: Someone uses 3 cards across 5 orders with the same billing and shipping address. This is a common fraud tactic in electronic equipment retailers.
#6 – One card but to multiple different addresses
Example: Someone buys a bunch of consecutive items to different addresses — especially if they are in different states and are to personal addresses instead of businesses addresses.
#7 – Same IP Address but different Cards
Example: You’re a B2C and the same computer is ordering a series of products from you with different cards to the same address.
#8 – Multiple Orders with Similar Card Numbers
Example: An order comes through where the first 12 digits are the same and the last four are switched just slightly.
#9 – Declined Purchases followed by small ones
Example: Someone tried to order a high price item and was caught by the system, so they are trying with a bunch of small items.
#10 – Incorrect expiration dates
Example: An order has the number and security code right but repeatedly messes up the expiration date. Make sure your system flags this after 5 attempts or so.
#11 – Can’t provide personal information over the telephone
Example: If someone calls about placing or following up on an order and can’t confirm any of their billing information apart from the credit card, you should probably dig a bit deeper.
#12 – Spelling Errors or All Caps
Example: If the shipping address comes through as LAS ANGILIES, it’s probably worth looking into and giving the original owner a call.
#13 – Rush Shipping on Large Orders
Example: Use your judgment here based on your business, but if you aren’t a B2B plugged into some essential supply chain, exercise caution when someone wants something big as as soon as humanly possible.
#14 – Repeated inquiries about shipping and delivery dates
Example: Someone is extremely persistent about when and where something will be delivered (earlier than what would be expected). Make sure to ask some more confirmation questions when this occurs.
#15 – International shipping
Example: Someone asks a special request on international shipping. Review these often — especially if they are rare and high ticket.
#16 – Disinterested in how much it costs or how much they’re ordering
Example: A customer service operator says they can add shipping but it’s a large sum and the customer doesn’t even hesitate.
#17 – Disinterest in company policies regarding returns etc.
Example: A customer says they don’t need to hear or care about returns on a very large purchase.
#18 – Uses deaf system relay to place orders.
Example: Sometimes people use systems designed for deaf people (third-party services, etc.) to place orders. Keep an eye on these style orders, as they are often an avenue for fraudsters to order without having to interact with a company.
#19 – Takes a while to sign the sales draft
Example: Someone flies through every bit of the process of hesitates at the sales draft.
#20 – Suspicious Credit Cards
Credit cards that are faked usually:
#21 – No shopping history
Example: If someone places a large new order without any shopping history associated with that card and person (especially if you are a large retailer), be careful.
#22 – Fake email addresses
Example: Everything is correct except the email address is something like GTI#)!email@example.com
You may have a fraudster in your business if they:
Apart from the systems and indicators we just mentioned, there are a few other things you can do as a business owner to reduce your risk and loss:
Install DIY fraud prevention systems
Instead of having the system decline certain transactions above a certain amount or quantity, have it redirect to a customer service page OR temporarily decline, send an email to an employee, and have them check the credentials manually before approving the transaction. This is labor-intensive, but if you set the parameters correctly you should be able to only be dealing with potentially fraudulent transactions and not wasting your time.
Work with the right merchant services provider
Merchant service providers with comprehensive service offer chargeback protection and consistently search for the best ways to protect your system either through new software and keeping you informed of what types of fraud are popular.
In other words, you want to work with an MSP that has your back! We work with smart, driven merchants who want to develop a partnership for years to come.
If you fall into that camp, let’s chat.
Use AVS and credit card codes
AVS, or address verification system, and CVV, card verification value, are two preventative measures you need to make sure your online gateway checks for. AVS double checks the house number and zip code against the issuing bank’s file, and CVV ensures the customer has the card on hand.
Always keep your payment software updated
The more you neglect upgrading your software, the more vulnerabilities hackers and fraudsters will be able to access. We know it’s a pain, but you need to do it!
Upgrade to EMV
Upgrading to EMV is smart for a whole host of reasons, but chip payments are designed to prevent fraud and abuse, and you’ll always lose chargeback cases if you haven’t upgraded yet. Upgrading used to be a pain, but custom POS integrations that eliminate the need to switch systems exist now, and they are fantastic.
We hope this helps!
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