With the rise in eCommerce and international tourism, cross-border transactions are more common than they’ve ever been.
It’s no surprise when you think about it. In the world of information and global connectivity, any merchant with a product can find buyers around the world. If you want to source products from China, you can. If you want to buy Japanese linens direct, you can. There’s no end to options for both businesses and consumers these days.
The growth potential and profits gained have been staggering, but international payments come with what’s known as a cross border fee (charged by cardmember associations including VISA, Mastercard, etc.)
When running a business (especially one that conducts business online), you may have been surprised by the number of fees associated with accepting payments. If you recently started accepting international transactions, your assessment fees are going to be higher than before — from dealing with exchange rates to increased compliance, accepting international payments isn’t without cost, and cardmembers associations like to be compensated for that.
These additional assessment fees are known as cross-border fees, and we’re going to cover what they are, how much they usually are, and what you can do about them.
Cross-border transaction fees are assessment fees merchants pay when customers use cards from international banks at your business.
The cardmember associations first introduced the cross-border fee in 2005. eCommerce had finally cemented into the worldwide economy, and assessment fees were rising across the board.
Mastercard and VISA were fed up with paying fees for merchants who were selling abroad and decided to pass that cost along to them.
These cross-border fees are charged during international transactions, and they are passed along by the issuing banks to the merchants (a.k.a. the business owners).
Yes! They are the same. If you see foreign transaction fees on your statement, you can assume that the number includes your cross-border fees. Sometimes they will also include generalized international assessment fees, so if you’re curious about the exact percent per transaction, I’d talk to the relevant cardmember association.
No. Exchange rate conversions & associated fees are separate and can be charged alongside cross-border fees. Exchange rates are specifically tied to the value of currencies, whereas cross-border fees are related to the act of transacting itself.
How much are cross border fees?
It’s actually easier than you may think to calculate a cross-border fee. The fee only depends on two criteria, but the percents charged do change by cardmember association.
These fees are accurate as of October 2018 according to Wells Fargo.
AmEx is a bit more difficult to figure out, and they made a bunch of changes in 2018. The cross-border fee is a flat 0.40%, but it’s often bundled into an overall international assessment fee.
If you work a lot with American Express, I’d contact them directly.
Okay. Let’s dig into this a bit more and use Mastercard as an example.
MasterCard cross border fee example
There are two criteria that affect what you’re charged
If you sell a product to an international customer and the payment is conducted in _your_ currency (e.g. U.S. dollars), then you pay 0.60%.
If you sell a product to a customer in their local currency (whatever it may be), you’ll be charged 1.00%.
Note: The cross-border fee is just added to the other fees that come on your statement, so this is _not_ the total amount you’ll pay for the transaction.
Your currency example:
Let’s say a tourist from Sweden bought a sweater from a local store in Asheville with a Swedish credit card for $50 and that transaction is processed in U.S. dollars. When the shop owner gets their statement, they’ll see an additional $0.30 fee for that transaction.
International currency example:
Let’s say a customer from Thailand uses a chip card at your store for $50 and is given the option to be charged in U.S. dollars or bahts. If that customer chooses bahts, then you’ll see an additional $0.50 added to that transaction on your statement.
The thing is, it’s not just physical location that matters — it’s where _your_ business is registered and where _their_ bank operates.
That’s what ultimately determines the native currency the fees are based on. So if your Swedish customer was actually using a U.S. bank, then there wouldn’t be a fee to worry about.
Issuing bank’s location
If the issuing bank a customer is working with is outside of the country your business is registered in, then you’ll be charged a cross-border fee.
Where your business is registered
If you registered your business in the U.S., then any issuing bank that you interact with outside of the U.S. will subject you to cross-border fees. So if a French customer uses a French card to buy from your store (online OR in person), then you’ll be charged.
[If you’re curious about assessment fees in general, here’s a solid list from Wells Fargo]()
Avoiding cross border fees
There aren’t any simple ways to avoid cross-border fees, but you can reduce them by making some more substantial changes to your business.
Use local distributors to sell products
If you have substantial international markets, you could look into setting up or working with distributors in those countries and transacting/fulfilling through them instead of your parent company. This will eliminate the cross-border fees for those markets.
Set up a new branch of your company in the country you do business in
Similarly, you could create a separate branch entirely in the country of interest and run all of your transactions and accounting in that country
Run the numbers and see if changes are worth it
With business, you always want to be evaluating the opportunity costs of actions. Most of the time, the revenue you gain from accepting international transactions will outweigh any foreign transaction fees you may incur. There’s almost never a reason for denying international transactions (unless the shipping is unreasonable).
I’d take a look at your statement, review your fees on a monthly basis going back over a quarter, and determine if diversifying your business is worth it to help mitigate these cross-border fees. This is especially worth looking into if you have a few primary international markets where a substantial amount of your revenue generates from. So if a third of your business is from the U.K. and Germany, then you should look into it.
At Tidal, we like working with smart, passionate entrepreneurs and people who understand the value of partnership. We provide the best in merchant services and chargeback assistance to businesses who are looking to growth intelligently.
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