Tidal Commerce Brand Resources and Guidelines

Logo

The Tidal Commerce logo is vital to our brand’s identity. It represents our company to the world and must be used consistently and only in the approved formats.

The preferred way to use the Tidal Commerce logo is the horizontal version.

The stacked version is only to be used when there is not enough space for the horizontal version, or using the horizontal version would cause it to be so small it's illegible.

There are two versions of both. One for on dark backgrounds, and one for on light backgrunds.

All logos on this page are SVG, which means that they are vector and will scale without distortion. If you need other versions of our logo download the bundle from the sidebar.


Logo Misuse

To maintain the integrity of the Tidal Commerce logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines.

  • Do not modify the logo.
  • Always use the correct aspect ratio. Do not distort the logo.
  • Use the vector version (SVG) whenever possible so it appears crisp.
  • Include enough padding around the logo so it doesn't appear cramped.
  • Use the version that makes the most sense for the space available.

The examples shown here illustrate possible misuses of the Tidal Commerce logo that should be avoided.


Colors

Tidal Commerce’s brand colors should always be adhered to. These are the colors that make up our logo and, when used consistently throughout marketing materials and our products, help to reinforce the brand.

Purple

Blue

Navigation Blue

BG Light Grey

Text Color


Typography

Gibson is our font of choice and should be used whenever possible in print and on the web. It is used on our corporate website, our web apps, and within all marketing materials.

In cases where a standard system font is required—such as sales presentation made in Powerpoint—Helvetica Light, Regular, and Bold should be used.

Gibson Light (300) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Gibson Regular (400) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Gibson Semi-Bold (600) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”